The network is me
Scotch
I drink to forget I drink.
Joe E. Lewis
After a few glasses you wouldn't be able to distinguish any whiskey from another. Whether your taste buds are numbed down or not, you'll be to drunk to tell the difference. After even one zip of Laphroig scotch, however, you don't know where you are drinking any more. The sharp medicinal taste - iodine and friends - is enough to repel even... err.. repellents. As students we used to drink a bottle per conversation discussing where the optimal cut off point should be. Should we drink one glass of Laphroig and then switch to a cheaper brand, or two? Maybe we eventually agreed and found a satisfactory solution. Maybe three times over. I don't know. We were to drunk.
Likewise, crack and cocaine dealers often sell their best stuff to prospects rather than to loyal customers. Loyal customers don't care. They are usually to coked up or to eager to get coked up. It's the new customer that needs to be lured in and then hooked. When trying to explain new ideas usually the same problem arises. There should be a easy to grasp, not necessary easy to swallow, foreplay to get the apprentice hooked before moving on to the meat.
A lot in this book - I am sorry - is not about marketing or being drunk. Indulge me for a while. It will address marketing in a roundabout way. It's more about how complex things can be explained in a non-complex way. You can skip the non marketing parts at your own peril if you want to go straight to the beef and stray from the path of eternal enlightenment. You will not be able to impress friends, though. Unless you sit down, plan for the worst hangover ever, and drink down the whole bottle. The potion is a concoction of memetics, system dynamics, mind maps, observations, modeling, marketing, clue train manifestos and loads of ethanol to keep you from leaving. The first story lets you transform a birdhouse into a mousetrap by cunning use of 'loops'.
Joe E. Lewis
After a few glasses you wouldn't be able to distinguish any whiskey from another. Whether your taste buds are numbed down or not, you'll be to drunk to tell the difference. After even one zip of Laphroig scotch, however, you don't know where you are drinking any more. The sharp medicinal taste - iodine and friends - is enough to repel even... err.. repellents. As students we used to drink a bottle per conversation discussing where the optimal cut off point should be. Should we drink one glass of Laphroig and then switch to a cheaper brand, or two? Maybe we eventually agreed and found a satisfactory solution. Maybe three times over. I don't know. We were to drunk.
Likewise, crack and cocaine dealers often sell their best stuff to prospects rather than to loyal customers. Loyal customers don't care. They are usually to coked up or to eager to get coked up. It's the new customer that needs to be lured in and then hooked. When trying to explain new ideas usually the same problem arises. There should be a easy to grasp, not necessary easy to swallow, foreplay to get the apprentice hooked before moving on to the meat.
A lot in this book - I am sorry - is not about marketing or being drunk. Indulge me for a while. It will address marketing in a roundabout way. It's more about how complex things can be explained in a non-complex way. You can skip the non marketing parts at your own peril if you want to go straight to the beef and stray from the path of eternal enlightenment. You will not be able to impress friends, though. Unless you sit down, plan for the worst hangover ever, and drink down the whole bottle. The potion is a concoction of memetics, system dynamics, mind maps, observations, modeling, marketing, clue train manifestos and loads of ethanol to keep you from leaving. The first story lets you transform a birdhouse into a mousetrap by cunning use of 'loops'.
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